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Writer's pictureDakhani Dhruva

Copyright in the Age of Social Media Influencers: Navigating Content Creation, Sharing, and Infringement By Michele S. Katz

Unveiling the Gems of Intellectual Property and Innovation: A Recap of Our Latest Global IP Matrix Issue 20

Michele S. Katz, Founding Partner at Advitam IP LLC, USA, dives into the growing complexities of copyright law for social media influencers. In today’s digital-first world, influencers wield significant power, shaping trends and driving consumer behaviour. However, with influence comes the responsibility to navigate copyright laws effectively to avoid legal pitfalls and build sustainable brands.



Copyright law protects original works, giving creators exclusive rights to reproduce, distribute, and display their content. For influencers, this applies to the photos, videos, music, and text they create. However, social media’s nature often encourages sharing and remixing, creating potential for infringement. Common examples include:


  • Using copyrighted music in reels or videos without a license.

  • Reposting another creator's content without proper attribution or permission.


  • Music Licensing: Platforms like TikTok® and Instagram® rely heavily on music. Without proper licensing, influencers risk takedowns or legal action.

  • Reposting and Remixing: Sharing unlicensed content can infringe on creators’ rights.

  • Sponsored Content: Ownership of sponsored posts must be clarified in contracts to avoid future disputes.

  • User-Generated Content (UGC): Influencers must ensure they have rights to repost fan-created content.

  • Fair Use Misconceptions: While fair use provides some leeway, its legal application is complex and often misunderstood.


Unveiling the Gems of Intellectual Property and Innovation: A Recap of Our Latest Global IP Matrix Issue 18

  • Educate Yourself: Learn the basics of copyright law to understand your rights and responsibilities.

  • Use Licensed Content: Opt for royalty-free or properly licensed materials from platform libraries.

  • Create Original Content: Focus on unique creations to reduce infringement risks and enhance your brand.

  • Seek Permission: Always obtain consent or licenses for using someone else’s work.

  • Consult Legal Experts: Work with intellectual property professionals, especially when entering partnerships or handling disputes.


Conclusion


As social media evolves, so do the copyright challenges influencers face. By understanding the law and implementing proactive strategies, influencers can protect their content, avoid costly disputes, and build legally compliant, sustainable brands.


Please read the full article by Michele S. Katz’s, Our Latest Edition of The Global IP Matrix Magazine






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