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Writer's pictureDakhani Dhruva

Getting Both: Traditional Experience with a Disruptive Vision By Vianey Romo De Vivar Gutierrez and Fernando Becerril

Our Latest Global IP Matrix Issue 20

Vianey Romo De Vivar Gutierrez and Fernando Becerril, partners at Romo & Becerril IP Atelier, S.C., Mexico, have carved a unique space in intellectual property (IP) services by combining traditional expertise with an innovative approach. Their firm reflects the dual nature of Mexico itself—rooted in tradition yet eager to embrace progress. This blog explores how their firm exemplifies the evolution of IP services in Mexico and Latin America.


Mexico has long been a country of contrasts: traditionalist in valuing its history while actively participating in global innovation. This duality is evident in its IP policies:


  • Traditional Protection: Early policies aimed to support emerging national industries.

  • Global Integration: Over the years, Mexico harmonised its IP laws with global standards, particularly during the 1994 North American Free Trade Agreement (NAFTA) era.


This balance has positioned Mexico as a global leader in diverse industries, including automotive, aerospace, and creative arts, underscoring the need for sophisticated IP services.



Founding Vision

In 2015, Vianey Romo De Vivar founded the firm to offer an alternative to the rigid, traditional service models dominating the IP industry. With over 26 years of expertise in trademarks, her vision was to deliver tailored, flexible, and client-focused solutions.


A Turning Point in 2023

The firm took a transformative step with the addition of Fernando Becerril, a seasoned mechanical and electrical engineer with over 33 years of IP experience. Together, they combined their expertise to form Romo & Becerril IP Atelier, offering disruptive and empathetic services tailored to the evolving demands of the IP landscape.


Unveiling the Gems of Intellectual Property and Innovation: A Recap of Our Latest Global IP Matrix Issue 18


  1. Client-Centric Approach: Emphasising close contact, immediate responses, and customised solutions.

  2. Broad Expertise: From managing trademark portfolios to handling patent cases in the biopharmaceutical, mechanical, and electrical sectors.

  3. Global Outreach: Exceptional relationships with attorneys and patent agents worldwide ensure seamless international IP services.


The firm exemplifies how traditional values and modern flexibility can coexist. By combining deep local expertise with a forward-thinking approach, they aim to redefine IP services in Mexico and Latin America.



Conclusion


Romo & Becerril IP Atelier embodies the evolution of Mexico’s IP landscape, offering a real alternative to conventional firms. With their blend of expertise and innovation, they are redefining what IP services can achieve.



Please read the full article by Vianey Romo De Vivar and Fernando Becerril, Our Latest Edition of The Global IP Matrix Magazine






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